The credibility of GPnotebook depends on both its actual and perceived editorial independence and, as such, all editorial decisions are made based on the sole criterion of merit. Advertising is carried on the site but the process of selling and placing advertisements is managed at strict arms’ length by Omniamed Ltd. Advertising may be shown alongside particular pages according to the contents of that page or according to the previous reading behaviour of the user; this targetting of advertising is at strict arms' length from the authoring and editorial processes.
The following principles are in place to protect editorial independence and should be borne in mind at all times by all authors:
Document prepared February 2018.
Due for review February 2019.